Sales · Table
Table of the customer’s objections, doubts or concerns, with the columns: Objection, Customer’s exact words, Answer given, Was it resolved?, Suggestion to answer it better.
Fictional data. With your recording, every fact links to the minute it was said.
| Objection | Verbatim quote | Response | Resolved? | Suggestion |
|---|---|---|---|---|
| Price | “It’s above what we pay today” 00:09:12 | Volume discount | Partly | Show what lost orders cost them today |
| Timeline | “It would have to be ready before January” 00:11:30 | Six-week plan | Yes | Confirm the dates in writing |
Summary of the sales call: customer and participants, needs and problems the customer expressed, products or services discussed, budget and timelines mentioned, objections and how they were answered, level of interest, and next steps with the person responsible and date.
Document
Create a template with your organization’s sections, order and style, and share it with your team.
